My Professional Experience
Director | Shareholder
Planet CAN
- Conduct strategic communications planning.
- Implement business processes, communication strategies, and operational procedures to ensure efficiency and effectiveness.
- Develope brand guidelines and visual direction for all communications.
- Creative Product Development.
- Oversee content planning for copywriting, digital content management, and social media.
- Ensure quality control by approving, editing, and signing off on all communication and creative (design) elements.
Creative Director | Founder
ANTI.Social Creative
- Responsible for strategic business management and creative direction.
- Develope and implement strategic communications plans.
- Develope and implement business processes, communication strategies, and operational procedures.
- Develope and maintain brand guidelines and visual direction for all communications.
- Plan and create content for copywriting, digital content management, and social media.
Director
Together SA CAN
- Strategic communications planning.
- Organisational communication analysis.
- Recommendation and implementation of business processes, communication strategies and operational procedures.
- Brand guidelines and visual direction on all communications.
- NPO values, vision and mission establishment.
- Overseeing and content planning for copywriting, digital content management and social media.
- Quality control (approval, editing and signoff) of all communication and creative (design) elements.
- Responsible for all the creative and communications aspects of the NPO.
Creative & Communications Head (Executive Management Committee Member)
TrackBox Technologies (Pty) Ltd
- Team management (software development team, content manager, copywriter, customer service, quality assurance).
- Strategic communications, Business management and planning.
- Recommendation and implementation of business processes, communication strategies and operational procedures.
- Strategic co-management of business operating, staff growth and development and management processes.
- Development of Quality Assurance department to manage overall business output quality from a technical testing, business operations and customer service perspective.
- Development of Client Service department to optimise customer service and ensure effective communication and management of clients.
- Business values, vision and mission creation and refinement.
- Organisational communication analysis.
- Responsible for all creative and communications aspects of the business, including general graphic and product design.
- Systems & application architecture from concept to completion, including process flow wireframe, UX/UI design, branding and project management.
- Popia compliance and data protection officer.
Creative & Communications Manager
TrackBox Technologies (Pty) Ltd
- Responsible for all creative and communications aspects of the business.
- General graphic and product design.
- Systems and application architecture from concept to completion, including process flow wireframe, UX/UI design, branding, and project management.
- Content and social media management, including copywriting.
- Brand development.
- Overseeing and content planning for copywriting, digital content management, and social media.
- SWOT analysis and communications planning.
- Corporate, marketing, and PR communications.
- Establishment and implementation of standard operating procedures for customer service, communications, software development, department admin, and team coordination.
- Quality control (approval, editing, and signoff) of all communication and creative elements.
Head of Design
Godrej Consumer Products Limited
- Managed the design department for the South Africa and Mozambique cluster.
- Maintained and improved the internal standard operating procedures, managed department admin, and coordinated the design team.
- Managed department traffic by keeping track of the job queue and ensuring timely delivery of all work.
- Conducted performance appraisals and set goals for team members, handled disciplinary actions with HR, and approved and signed off on all team members’ work.
- Liaised with external suppliers such as agencies, printers, and photographers.
- Collaborated with the marketing team to plan and coordinate marketing campaigns.
- Created packaging designs from concept to completion including model touch-up and hair colour correction.
- Designed all marketing support elements from point of sale to branding.
- Conducted formal research based on artwork submissions for adjustments to Inecto Colours artwork to refresh the brand subtly, followed by the updating of artwork according to the outcome.
- Launched new sub-brands and rebranded existing outdated packaging.
- Updated branding and brand CI for new brand acquisitions.
Graphic Designer (Snr Executive)
Godrej South Africa
- Maintenance of internal standard operating procedures.
- Coordinating and managing the design team and department administration.
- Tracking the job queue and managing department traffic.
- Collaborating with the marketing team to plan and coordinate marketing campaigns.
- Designing packaging from concept to completion.
- Retouching models and correcting hair colours.
- Creating all marketing support elements, including point-of-sale and branding materials.
- Launching new sub-brands (Inecto Unlimited, Renew Perfect Colour) and rebranding existing outdated packaging (Renew Baseline, Inecto Plus).
- Conducting model and packaging photography.
- Setting up an internal photography studio and purchasing lighting, props, clothing, and accessories.
- Tracking large-scale projects, such as the Kinky rebrand.
- Custodian of artwork.
- Overseeing professional photo shoots from a design perspective.
Graphic Designer
Godrej South Africa
- Developed and established internal standard operating procedures. Created design briefs and artwork approval forms.
- Designed packaging from concept to completion including model touch-ups and hair colour correction.
- Provided marketing support, including point of sale materials and branding.
- Launched new sub-brands such as Superblack Naturals.
- Participated in formal research based on submitted artwork to make adjustments to Inecto Superblack design in order to combat counterfeit issues.
- Established and managed social media including content creation and providing analytical reports for account growth.
- Company website design.
- Designed internal communications such as certificates, posters, emailers, and presentations for initiatives like volunteer day, conference, campus activations, and heritage day.
- Rolled out corporate identity on internal elements such as business cards, email signatures, letterheads, and wall murals for reception, salon, and passages.
Marketing & Social Media Coordinator, Graphic Designer
Imperial Armour
- Content management.
- Website design (WordPress).
- Graphic design (predominantly point of sale and digital).
- Setup for web and prepress print.
- Brand management and marketing coordination.
- Planning of annual marketing strategy.
- Copywriting.
- Company newsletters and emailers.
- Online presence management In terms of advertising sites and affiliations.
- Coordinating and organising photography, videography and promotional material.
- Google Adwords and Analytics reports.
Graphic Designer/Marketing and Social Media Coordinator
Self Employed, Consultant
- Website design/conceptualisation.
- CMS based website updates (WordPress).
- Marketing and Brand management.
- Copywriting.
- Client liaison, accounts, general admin.
- Setup for web and prepress print.
- Graphic design/conceptualisation.
- Social media management.
- Content management.
Graphic Designer | Co-owner
Self Employed
- Website conceptualisation and design.
- CMS based website updates (WordPress).
- Graphic design/conceptualisation.
- Setup for web and prepress print.
- Client liaison, accounts, general admin.
- Marketing for clients.
Administrative clerk and Receptionist
Swanepoel Attorneys
- Filing, Data capturing, Typist duties.
- Invoicing, Interest and balances as well as Business and client banking.
- General reception duties, Switchboard and Client liaison.
Artist
Art by Lynette Lombaard
- Artwork using various mediums including acrylic, watercolour, and other mixed media elements
Awards & Achievements
Founded Wild Baobab Art
Wild Baobab Art is a proudly African e-commerce and virtual gallery space showcasing artwork from African artists to the world through our online platform. www.wildbaobab.art
Founded ANTI.Social Creative
It was a very proud moment when I was able to start a new business venture providing creative and communications consulting and agency services to clients www.antisocialcreative.com
Appointed as a director of the Together SA CAN NPO
In 2021 I was appointed as director for the Together SA CAN NPO where I handled all aspects of creative and communications for the organisation as well as strategic management with a focus on communication.
TrackBox Gen 11 conceptualisation, design, process flow development & project management
I was fortunate enough to have direct control over the entire process of this system from concept to completion including process flow wireframe, UX/UI design, branding and project management.
Successful completion of Bachelor of Arts in Communication Science degree
I was extremely proud to have successfully completed my Bachelor of Arts Communication Science degree after 3 years of almost full time study after hours, while holding down a full time job. I graduated with 16 distinctions at the age of 36.
“#BringSandraHome” initiative
Sandra Moonsamy was kidnapped out of her vehicle in Pinetown during 2019 and held hostage for over 5 months. I was privileged to be involved behind the scenes with website creation and communications around her case for the Together SA CAN (NPO) www.iol.co.za/thepost/news/kidnapped-westville-business-womans-family-hopeful-new-app-will-help-find-her-31762961.
Together SA CAN VCAT 7 Ops app design & process flow development
I was fortunate enough to have direct control over the entire process of this application build from concept to completion including process flow wireframe, design and project management of the development team.
Communications for TrackBox Technologies (Pty) Ltd
I was hired to set up a Creative and Communications department in a tech startup company. Began the rollout of improved communication strategies both externally and internally.
Internship Program implementation
I had orchestrated an internship program within my department with the aim of providing FMCG and design experience to young less fortunate graduates. This in turn would allow us to vet potential candidates for future growth within the company. Our first intern was offered a permanent position as Junior Graphic designer in April ‘18
Nominated for the Leading Self award (Global)
Annual Review Results – Outstanding
Inecto Colours Rebrand
I handled the creative behind the Inecto Colours Rebrand from concept to completion. This project included a lot of research and had to be adapted to suit the consumer needs.
Launch of Inecto Unlimited
I had the immense opportunity to design the packaging for the Inecto Unlimited range from concept to completion.
Launch of Renew Perfect Colour
I was fortunate enough to get the opportunity to design the Renew Perfect Colour range from concept to completion and am so proud and humbled by the positive impact this brand has had on the market. This launch helped push Renew to the No.1 market leadership position.
Inecto SuperBlack Naturals
I created the packaging from concept to shelf for Inecto SuperBlack Naturals which was an ammonia free spin-off of the SuperBlack product. This was conceptualised, designed and launched in under 1 month.
100/0 Award (Giving 100%, with Zero excuses Principle)
Exemplary Performance Award
Feature Image in 5 Star Durban Magazine
