Packaging · April 27, 2016

Inecto SuperBlack Sachet

The opportunity came up to expand the market share of Inecto SuperBlack as well as target the wholesale market in Africa by creating a sachet option. I worked with the Export Department, Marketing department and the CEO to roll out this adapted product which included the sachet packaging, the inner elements, instruction leaflets as well as the SKU box. A key goal was to ensure recognisability amongst consumers and so I adapted the packaging design to the sachet style to ensure this. We also ran several campaigns with comparative artworks showing both products together.