Skills & Experience

GRAPHIC DESIGN

  • Adobe Photoshop (Advanced)
  • Adobe Illustrator (Advanced)
  • Adobe InDesign (Advanced)
  • Adobe Acrobat Pro (Advanced)
  • CorelDraw (Intermediate)
  • Prepress setup (Crop marks, bleed, margin)
  • Point of Sale artwork
  • (e.g. Washline Banners, Shelf Strips, Wobblers, Posters, FSU’s etc.)
  • Marketing support elements such as Corporate Branding, Trade Presenters, Presentations etc.
  • Internal Corporate Identity Branding including letterheads, email signatures, business cards etc.
  • Packaging from start to finish. Have an understanding of general regulatory elements, technical copy and claims regulations.
  • Concept artwork for key visuals and brand CI

DIGITAL, UX & UI DESIGN

  • Adobe XD (Intermediate)
  • WordPress (Intermediate)
  • Content Management
  • Website layout design and conceptualisation.
  • Basic understanding of HTML / CSS (I don’t code, but I generally understand what I’m looking at).
  • Website asset optimisation
  • Application layout design and conceptualisation.
  • UX & UI Design
  • Digital design such as headers, gifs, post visuals for social media etc.
  • Wireframe planning
  • Process Flow development for software layout & functionality of applications & systems
  • Intermediate Technical understanding (strategic brainstorming for solutions/problem solving/contributing)

COMMUNICATION SCIENCE

  • Analysis of ‘state of affairs’ from a comms perspective
  • Internal & external SWOT analysis
  • Market Analysis
  • Target Market analysis and establishment
  • Brand/Product Guidelines
  • Brand/Product Positioning
  • Value Creation & Value proposition
  • Summarising & conveying of complex products into a user-friendly concise message
  • Public Relations
  • Adhoc Campaign Planning & Implementation
  • Content Planning & Management
  • Digital Platform Planning, Setup & Management
  • Social media management including content pillar setup, suitable response understanding and design of all digital elements
  • Communications Strategy & Implementation
  • Content Pillars establishment
  • Brand guideline creation & Vivid consumer profile establishment
  • Internal & External Communications
  • Basic understanding of research (Consumer insights, Blind usage testing, Focus groups, Surveys, research interpretation, ‘desk research’ )
  • Copywriting and editing
  • Creation of Claims and RTB’s
  • Brand Guidelines and visual direction on all communications
  • New product development & conceptualisation

STRATEGIC MANAGEMENT

  • Team leadership / department head
  • Creative process implementation and maintenance (Includes briefing template, artwork approval form, billing, job queue, and department SOP)
  • Set up and management of design or communications department
  • Creation of SOPs & Processes
  • Systems & Applications development Project Management
  • Creative teams management
  • Popia Compliance Officer & general understanding of regulation
  • Data Management & user privacy understanding
  • ‘Process flow’ creation to outline project goals & objectives
  • Interdepartmental collaboration
  • Executive Committee experience
  • Strategic Decision Making
  • Recommendation and implementation of business processes, communication strategies and operational procedures
  • Cost Management

PHOTOGRAPHY/VIDEOGRAPHY

  • Adobe Premier Pro (Intermediate)
  • Adobe Audition (Intermediate)
  • Studio setup & lighting (basic)
  • Basic Videography
  • Video editing / creation (Intermediate)
  • Recording of Voice Overs & sound clean up (Intermediate)
  • Photo editing/retouching/colour correction (Advanced)
  • Basic Photography

ARTISTIC/CREATIVE

  • Acrylic Painting (Advanced)
  • Mosaic Arts (Advanced)
  • Watercolour Painting (Advanced)
  • Miniature Painting (Intermediate)
  • Landscape/seascape (Intermediate)
  • Portraiture (Advanced)
  • Animals/Wildlife (Advanced)
  • Floral/Botanical (Advanced)
  • Commissions Available

*Detailed CV, certificates and references available on request

EXPERIENCE

Together SA CAN (NPO)
Director
April 2021  – Present

TrackBox Technologies (Pty) Ltd
Creative & Communications Head (Executive Committee Member)
January 2019  – Present

Creative & Communications Manager
June 2018 – December 2018

Godrej Consumer Products South Africa
Head of Design
September 2016 – May 2018

Graphic Designer (Senior Executive)
April 2016 – August 2016

Graphic Designer (Executive)
Feb 2015 – March 2016

Imperial Armour
Marketing and Social Media Coordinator, Graphic Designer (Freelance / Contract)
August 2014 – Jan 2015

Self Employed / Consultant
Graphic Designer / Marketing and Social Media Coordinator
June 2014 – Jan 2015

eDesigns (Web & Print)
Graphic Designer / Co-owner
November 2009 – June 2014

AWARDS & ACHIEVEMENTS

Appointed as a director of the Together SA CAN NPO
2021

Handle all aspects of creative and communications for the organisation as well as strategic management with a focus on communication.

TrackBox Gen 11 conceptualisation, design, process flow development & project management
20/21

Management of the entire process of this system from concept to completion including process flow wireframe, UX/UI design, branding and project management.

Successful completion of Bachelor of Arts in Communication Science degree
2020

Graduated with 16 distinctions.


“Bring Sandra Home” initiative
Aug 2019

Involved behind the scenes with website creation and communications around her case for the Together SA CAN (NPO).
 

Together SA CAN VCAT 7 Ops app design & process flow development
2019

Management of the entire process of this application build, from concept to completion including process flow wireframe, design and project management of the development team.

Communications for TrackBox Technologies (Pty) Ltd
July 2018

Set up of Creative and Communications department within the company. Began the rollout of improved communication strategies both externally and internally.

Internship Program implementation
2018

Providing FMCG and design experience to young less fortunate graduates.

Nominated for the Leading Self award (Global)
2018

Annual Review Results – Outstanding
2017

Inecto Colours Rebrand
2017

Creative behind the Inecto Colours Rebrand from concept to completion. This project included a lot of research and had to be adapted to suit the consumer needs.

Launch of Inecto Unlimited
2016

Packaging design for the Inecto Unlimited range from concept to completion.

Launch of Renew Perfect Colour
2016

Packaging design for Renew Perfect Colour range from concept to completion. This launch helped push Renew to the No.1 market leadership position.

Inecto SuperBlack Naturals
2016

Packaging design from concept to shelf for Inecto SuperBlack Naturals which was an ammonia-free spin-off of the SuperBlack product. This was launched in under 1 month.

100/0 Award (Giving 100%, with Zero excuses Principle)
2016

Exemplary Performance Award
2015

Feature Image in 5 Star Durban Magazine
2014

 
 
 
 
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