There was an opportunity to expand market share for the Renew brand by creating a Renew for Men spin-off from the baseline range for the export market. I worked with the export department and marketing departments to roll this out across a few SKU’s. The design remained largely the same as Renew baseline but included male models and translations. The leaflet was also updated to make use of male illustrations instead of the original females. The models needed to be retouched in photoshop as well and the hair colour corrected to match the actual colour of the dye, and for this, I worked alongside the product development & integrity manager to ensure excellent quality and a true representation of the product.