My Skills
Graphic Design
- Adobe Photoshop (Advanced)
- Adobe Illustrator (Advanced)
- Adobe InDesign (Advanced)
- Adobe Acrobat Pro (Advanced)
- CorelDraw (Intermediate)
- Prepress setup (Crop marks, bleed, margin)
- Point of sale artwork (e.g. washline banners, shelf strips, wobblers, posters, FSU’s etc.)
- Marketing support elements such as corporate branding, trade presenters, presentations etc.
- Internal corporate identity branding including letterheads, email signatures, business cards etc.
- Packaging from concept to completion
- Understanding of general regulatory elements, technical copy and claims regulations
- Concept artwork for key visuals and brand CI
Communication Science
- Internal and external communications
- Analysis of ‘state of affairs’ from a comms perspective
- Internal/external SWOT analysis
- Market analysis as well as target market analysis and establishment
- Brand/product guidelines and positioning
- Value creation and value proposition
- Summarising and conveying of complex products into a user friendly concise message
- Public relations
- Campaign planning and implementation
- Digital platform planning, setup and management, including content pillar setup, suitable response understanding and design of all digital elements
- Communications strategy and implementation
- Brand guideline creation and vivid consumer profile establishment
- Basic understanding of research (consumer insights, blind usage testing, focus groups, surveys, research interpretation, ‘desk research’)
- Copywriting and editing
- Creation of claims and RTB’s
- Brand guidelines and visual direction on all communications
- New product development and conceptualisation


Digital, UX and UI Design
- Adobe XD (Intermediate)
- WordPress (Intermediate)
- Content management
- Website layout design and conceptualisation
- Basic understanding of HTML/CSS (I don’t code, but I generally understand what I’m looking at)
- Website asset optimisation
- Application layout design and conceptualisation
- UX and UI design
- Digital design such as headers, gifs, post visuals for social media etc.
- Wireframe planning
- Process flow development for software layout
- and functionality of applications/systems Intermediate technical understanding (strategic brainstorming for solutions/ problem solving/contributing)
Strategic Management
- Team leadership/department head
- Creative process implementation and maintenance (includes briefing template, artwork approvals, budget management and billing, job queue management, and department SOPs)
- Set up and management of design or communications department and creative team.
- Creation and implementation of SOPs and processes
- Systems and applications development project management
- Data management and user privacy understanding
- ‘Process flow’ creation to outline project goals and objectives
- Interdepartmental collaboration
- Executive committee & Directorship experience
- Packaging from concept to completion
- Strategic decision making
- Recommendation and implementation of business processes, communication strategies and operational procedures
Photography / Videography
- Photo editing/retouching/colour correction (Advanced)
- Adobe Premiere Pro (Intermediate)
- Adobe Audition (Intermediate)
- Video editing/creation (Intermediate)
- Recording of voice overs and sound clean up (Intermediate)
- Studio setup and lighting (basic)
- Videography and photography (basic)
Art / Creativity
- Photography
- Acrylic & Watercolour painting
- Mixed media arts
- Pencil drawing and illustration
- Mosaic art
- Painting miniatures